"New" Ruger Red Label short lived

[allaboutshooting]

Yesterday, Ruger's CEO, Mike Fifer, announced that the Red Label would be dropped from the 2015 catalog. Ruger brought that gun back in 2013 but sales have just not been what they expected and so it will no longer be produced.

It is a beautiful gun and innovative in many ways. Ruger had managed to actually cut costs while keeping the quality very high but apparently that was not enough to interest enough potential customers to purchase one.

That's disappointing news for fans of the gun but may also make it a "collectable" gun in future years.

Thanks,
Clark

[Ruger M77]

I've always wanted one of those

[allaboutshooting]

I've always wanted one of those

I used to shoot skeet with a friend who had one of the early "first models" and he was a true fan. I've read about the "new" model and it was truly innovative but unfortunately, just did not stir enough interest, sales, to keep it in production. It was really a surprise announcement yesterday however.

Thanks,
Clark

[nativeks]

Couldn't shoot high brass loads out of a lot of them. That's what soured me on them. Currently looking for a Beretta 686

[chcltlabz]

I had one years ago and really liked it.  Wasn't really a high end gun, but for a field grade over under, it was very good.  I was extremely excited when they came out with a stainless steel version and thought this could be the perfect duck gun.  At least, until I saw one in person.  Granted, this was years ago, but the craftsmanship on the stainless model was very poor.  Poor fit between the vent rib and the barrel and the choke tubes weren't even flush to the barrells.  Can't imagine it would shoot straight that way.

They could have had a gold mine with that one.

[goblr77]

Ruger doesn't have the quality to compete with the Italian OU's or the price to compete against the Turkey manufactured models.

[RS]

I do not find this too surprising. One of my co-workers bought one when they first came out. Right out of the box one barrel would not fire part of the time no matter what ammo he used.  Ruger ended up taking it back. He was really disappointed. He said had been wanting a Red Label since he was a boy.

[Bowguy]

Not cursing any company or products but I knew not one person that gun fit. The stock drop was way too much n you can't shoot it right if you can't mount it right. They should have redone the stock, that may have helped

[Hersh]

I now have 2 of them. One in 20 and one in 12. I absolutely love these guns. Smooth is all I have to say. They shoulder and point very well for me.  My 20 is a dove killing machine. I will say the older ones have nicer stock wood than the newer model. Both of mine are older models. Ryan

[cornfedkiller]

I have a friend that I shoot skeet with that just picked up one of the new ones last year and really liked it.  I never shot it, so I know nothing about it other than its a sharp looking gun, and it was pretty cheap compared to a lot of over/under guns.

He is a little bummed they discontinued it before they released a 20 gauge, as he really wanted one.  He said his owner's manual was for both 12 and 20 gauges, so he was just waiting until that was released.